Realtors are always in search of ways they can boost the efficiency of their operations and real estate bots are the new super tool that will take their real estate business to a whole new level.
How Does a Bot Works?
Essentially, they are a small application that lives in the cloud and utilizes the machine learning technology recently made available by the tech giants. These little programs, now referred to as bots, can be taught to perform nearly any digital task that normally would be done by a human being. People can communicate with bots via chat platforms, like; Facebook Messenger, Alexa and the dozens of others.
What Can a Bot Do?
In real estate industry, there are many applications for the use of bots that will have bots have an immediate impact on a Realtor’s bottom line. We call these productivity bots. Some of the bigger challenges real estate bots can solve are;
- Visitor to lead conversion rates
- Lead to contract conversion rates i.e. predictive analytics
- Repetitive daily, weekly and monthly tasks
- Scheduling i.e. showings, inspections, etc.
- Marketing new listings
- Transaction coordination
These are just a few of the many ways a real estate bot will improve an agent’s business. Soon, Realtors will be able to reduce cost, have more time and still grow their sales revenue because a bot is on the job.
How Does a Realtor Get a Bot?
Bot technology as a service is very new, and there aren’t a ton of options yet. You could spend 1000’s of dollars hiring a bot developer to create one for you. But as you may have experienced in the past with other custom projects, like websites, this can be a real expensive challenge. The chances are that you will end up dissatisfied with the outcome. The other option is to subscribe to a real estate specific “Bot as a Service” platform. Yes, there is such a service!
Automabots’ New Lead Capture Bot
Founded this year by real estate industry veterans, we are building an entire suite of real estate bots. Our first productivity bot is Lead Capture Bot “LCB”, which is in a closed beta and available to Realtors in early 2017. LCB is designed to dramatically improve visitor engagement on your website, social media and anywhere that your Realtor is in direct contact with consumers. It can chat with buyers and sellers, provide them with the information they desire and most importantly add them to your (the bots) lead nurturing campaign. Go to automabots.com to learn more about how real estate bots can help you grow your business.