How Lead Generation Bots Can Fix Conversion Rates
Lead generation bots, popularly known as “chatbots,” are becoming a fixture of e-commerce marketing. These automated text communication tools appear on social networks, apps and websites, targeting the 2.5 billion people using some form of instant messaging to communicate with people and brands.
Since chatbots are “always on,” they have the potential to revolutionize the real estate sector. Buyers and sellers are looking for the easiest way to browse the market, and adding artificial intelligence to your customer service strategy is a powerful way to give them what they want.
The Customer Service of the Future
Fifty-one percent of consumers prefer businesses to be available at all times. Mobile device use and the growing shift toward flexible work schedules means people are browsing and shopping all the time, but you can’t expect your agents to sit by the phone indefinitely.
Enter the chatbot. Bots don’t need time off. They don’t sleep, and the cost of running one is much lower than hiring round-the-clock staff. Bots can be integrated into just about any marketing channel from websites to social profiles to provide a personal experience for every client.
The effectiveness of chatbots hinges on consumers’ hunger for engagement. As technology changes, people are engaging in increasingly more “natural” forms of communication across the social landscape. With 49.4 percent of individuals preferring messaging apps as a contact point, it’s time for real estate companies to respond with automated lead generation solutions.
Bot Benefits for Real Estate
Investing in a chatbot offers a range of advantages for your real estate business:
- Conversion rate increases of up to 300 percent
- Increased brand visibility through consistent communication with clients
- Exclusion of unqualified leads to save time
- Seamless integration with lead capture platforms
- Leads transferred to the best agent for each job
- Collection and delivery of messages when agents are unavailable
- Instant access for clients to all pertinent MLS listings
- Continual delivery of new and relevant property options
- Interactive communication and content delivery to increase engagement
Also, the flow of communication between bots and clients provides a comprehensive overview of every prospect. By the time a lead reaches one of your agents, a relationship has already been established. The information collected by the bot fosters an immediate connection, saving time and potential frustration for both parties. Your agents can provide a personalized experience right from the start.
Using Artificial Intelligence to Gather Real Estate Leads
When real estate prospects interact with chatbots, the bots “learn” their preferences and use these criteria to deliver the most relevant MLS listings. Bots can also provide value estimates and market information to help sellers make better decisions.
By providing targeted options, lead generation bots provide qualified leads directly to your agents. Once your bot provides client information, it’s crucial to begin nurturing these leads as soon as possible. Maximize customer conversions by:
- Familiarizing yourself with client needs
- Following up in a timely manner
- Building the relationship established through initial contact with the chatbot
- Using previous chatbot conversations to make deeper connections
Choose Your Bot
Chatbot services bring the power of artificial intelligence to your real estate business. One such service, Automabots, bills itself as “the new workforce for small business owners.” Their tool is designed to integrate with Facebook messenger and will soon be available for a variety of other popular messaging apps. It can also be integrated into your website to greet visitors upon arrival.
Automabots is a monthly subscription service targeted specifically to the real estate sector. When clients arrive at a point of contact with your company, the bot addresses them and asks a series of questions to learn about their needs:
- What zip code are they searching in?
- What’s their ideal price range?
- How many bedrooms and bathrooms are they looking for?
- What types of communities would they prefer to live in?
The bot uses the answers to provide relevant listings and also delivers the information to your lead nurturing platform.
Some bots “pretend” to be actual customer service representatives, but the Automabots tool introduces itself as a bot so that clients know they’re interacting with a digital helper. When the time comes to make a decision or ask detailed questions, clients are directed to an agent who can offer further help.
Interactive messaging technology is the future of marketing. If your real estate business isn’t using lead generation bots, Automabots can help you get started. Putting this powerful tool in place brings in more qualified leads with less effort on the part of your agents to maximize time and increase productivity. With a bot handling lead generation and directing qualified clients into the sales funnel, you have more time to focus on creating beneficial relationships and guiding people to a satisfactory purchase or sale.